|We get it. You smoke.|
But one legacy of the London 2012 Olympic games and perhaps the most important, is to prove the true value of the creative wankers with their creme de menthe and stupid trousers. True value as in making people happy.
And looking back, shortly after I watched Bill Hicks live at the Hackney Empire back in the 80s when he was alive - oh and by the way, how many Godfathers do you need, alternative comedy? I have come across thousands of Godfathers mentioned casually by successful comedians and most seem to be little known names whose claim to the title of joint spiritual guide is based on being brave on stage, by not being funny enough.
For among the legions of la-di-da generators of tomtittery, none has been as publicly and as universally mocked as the design company Wolff Olins for its acidic London 2012 logos. The Daily Mail, the BBC, the man in the street, the woman in the headscarf and most painfully, like the very sheep they purport not to be, your stand up comedians, were united in their immense communal sneer. 'Why can't they just do it properly?'. Where are the Olympic rings, that's the famous things!' said the ordinary people. 'A child could do better!' said the Daily Mail, and readers sent in something better from their children to prove their point. The BBC damned it with special smirks to camera, getting a retired design guru to mock it, then for balance got a risible oaf to defend it.
But the big game was not just to say that it looked fugly, but to let us all know what it looked like. 'It looks like a cat with two pelvises.' 'It looks like someone's been sick, but not in a toilet, somewhere funny, like a chessboard.' 'It looks like a bomb's gone off in a Chinese laundry', and before anyone could say, what the fuck are you talking about, we don't really have Chinese laundries any more and the London 2012 logo is far to clean in its lines and balanced as a composition to resemble the carnage and chaos that would follow such an event, they found themselves joining the laughter.
Yet the logo inspired much that was successful about the 2012 games, setting the tone and creating an energy, sure. But that would be just the bullshit part. Its fonts and colourways (ugh) made signage through one of the world's most confusing places, the London Underground system, outstandingly simple. For millions.
|Something to do with Wolff Olins,|
So fuck off, stand up comedians, with your 'bits' and your 'callbacks', and the unexpected opening lines to your 'sets'. You can run back to your Godfathers with your balloons between your legs.